--- title: Empowering Passengers for Higher Ancillary Revenue description: How come overall passenger satisfaction plummets after they book their tickets? Learned helplessness is the main culprit. Learn more in this infographic. image: https://www.guestlogix.com/hubfs/blog-empoweredinfograpchi.png --- [![GuestLogix](https://www.guestlogix.com/hubfs/logo-200.png)](https://www.guestlogix.com/) [![twitter](https://www.guestlogix.com/hubfs/blue-twitter.png)](https://twitter.com/guestlogix) [![linkedin](https://www.guestlogix.com/hubfs/blue-linkedin.png)](http://www.linkedin.com/company/153117?trk=tyah) - Product - [Platform Overview](https://www.guestlogix.com/product-overview) - [Features & Benefits](https://www.guestlogix.com/product-overview#feature) - [Deployment](https://www.guestlogix.com/product-overview#deployment) - [Fulfilment/POS](https://www.guestlogix.com/product-fulfilment-pos) - [Data Privacy](https://www.guestlogix.com/data-privacy) - [Pricing](https://www.guestlogix.com/pricing) - Resources - [Library](https://www.guestlogix.com/resources) - [Support](https://guestlogix.freshdesk.com/support/home) - [Blog](https://www.guestlogix.com/blog) - About - [Company](https://www.guestlogix.com/about-company) - [Careers](https://www.guestlogix.com/careers) - [Partners](https://www.guestlogix.com/partners) - [Newsroom](https://www.guestlogix.com/newsroom) - [Events](https://www.guestlogix.com/events) - [Contact](https://www.guestlogix.com/contact) [PaxEx](https://www.guestlogix.com/blog/tag/paxex) # [Empowering Passengers for Higher Ancillary Revenue](https://www.guestlogix.com/blog/empowering-passengers-infographic) By [Kelly O'Hara](https://www.guestlogix.com/blog/author/kelly-ohara)   |  18, April 2018 [![](https://app.hubspot.com/settings/avatar/6e596b82de7fe9a74d343f7911676e4e)](https://www.guestlogix.com/blog/author/kelly-ohara) [Kelly O'Hara](https://www.guestlogix.com/blog/author/kelly-ohara)  Tags: [PaxEx](https://www.guestlogix.com/blog/tag/paxex)  With all the rules and regulations surrounding the day of travel, passengers can feel like they have no control over their trip once they enter the security line. Couple with that fees for things like baggage, a better seat, and food, it's no wonder their overall experience with air travel can be underwhelming at best.  In our latest whitepaper, [The Empowered Passenger](https://www.guestlogix.com/empowered-passenger-whitepaper), we explore the psychology behind the phenomenon of "learned helplessness" that many passengers succumb to, making their experiences poor. For airlines, battling learned helplessness is crucial to ensuring that passengers not only have a good flight but are willing to pay for extras that bring in ancillary revenues for the airline.  Below, we've highlighted some of the key points of the whitepaper in an infographic. Enjoy! ![Empowered Passenger](https://www.guestlogix.com/hubfs/Empowered%20Passenger.jpg)     [![The Empowered Passenger](https://no-cache.hubspot.com/cta/default/4107466/5f2c21c4-6052-4b35-8d10-47183f695c73.png)](https://cta-redirect.hubspot.com/cta/redirect/4107466/5f2c21c4-6052-4b35-8d10-47183f695c73)   ## Thoughts on this post? Let's discuss! Leave a comment by filling out the form. [Previous Post](https://www.guestlogix.com/blog/the-untapped-goldmine-pec-2018) ##### [The Untapped Goldmine: Transforming Passenger Data into Personalised Airline Commerce](https://www.guestlogix.com/blog/the-untapped-goldmine-pec-2018) [Next Post](https://www.guestlogix.com/blog/pec-2018-takeaways) ##### [Boiling the Ocean, Big and Little Steps in Airline Tech: Takeaways from the 2018 Passenger Experience Conference](https://www.guestlogix.com/blog/pec-2018-takeaways) [![GuestLogix](https://www.guestlogix.com/hubfs/gl_logo_rev.png)](https://www.guestlogix.com/) 2020 © **Guestlogix** All Rights Reserved. [Data Privacy](https://www.guestlogix.com/data-privacy) Contact Us 111 Peter St. Suite 700 Toronto, ON M5V 2H1 Phone: +1 647 317 1517 [info@guestlogix.com](mailto:info@guestlogix.com)