--- title: "The Untapped Goldmine: Transforming Passenger Data into Personalised Airline Commerce" description: Discover the untapped goldmine available for airlines through the utilization of passenger data to heighten the passenger experience and increase onboard revenue. image: https://www.guestlogix.com/hubfs/blog-goldmine.png --- [![GuestLogix](https://www.guestlogix.com/hubfs/logo-200.png)](https://www.guestlogix.com/) [![twitter](https://www.guestlogix.com/hubfs/blue-twitter.png)](https://twitter.com/guestlogix) [![linkedin](https://www.guestlogix.com/hubfs/blue-linkedin.png)](http://www.linkedin.com/company/153117?trk=tyah) - Product - [Platform Overview](https://www.guestlogix.com/product-overview) - [Features & Benefits](https://www.guestlogix.com/product-overview#feature) - [Deployment](https://www.guestlogix.com/product-overview#deployment) - [Fulfilment/POS](https://www.guestlogix.com/product-fulfilment-pos) - [Data Privacy](https://www.guestlogix.com/data-privacy) - [Pricing](https://www.guestlogix.com/pricing) - Resources - [Library](https://www.guestlogix.com/resources) - [Support](https://guestlogix.freshdesk.com/support/home) - [Blog](https://www.guestlogix.com/blog) - About - [Company](https://www.guestlogix.com/about-company) - [Careers](https://www.guestlogix.com/careers) - [Partners](https://www.guestlogix.com/partners) - [Newsroom](https://www.guestlogix.com/newsroom) - [Events](https://www.guestlogix.com/events) - [Contact](https://www.guestlogix.com/contact) [Events](https://www.guestlogix.com/blog/tag/events) [PaxEx](https://www.guestlogix.com/blog/tag/paxex) # [The Untapped Goldmine: Transforming Passenger Data into Personalised Airline Commerce](https://www.guestlogix.com/blog/the-untapped-goldmine-pec-2018) By [Kelly O'Hara](https://www.guestlogix.com/blog/author/kelly-ohara)   |  17, April 2018 [![](https://app.hubspot.com/settings/avatar/6e596b82de7fe9a74d343f7911676e4e)](https://www.guestlogix.com/blog/author/kelly-ohara) [Kelly O'Hara](https://www.guestlogix.com/blog/author/kelly-ohara)  Tags: [Events](https://www.guestlogix.com/blog/tag/events) [PaxEx](https://www.guestlogix.com/blog/tag/paxex) Guestlogix recently had the chance to attend the Passenger Experience Conference in Hamburg. Head of Golfdale Consulting, Gary Edwards, PhD, joined Guestlogix SVP of Product & Marketing, Robin Hopper, onstage for a presentation and panel about how to utilize passenger data to personalize passenger experiences, ultimately leading to increased revenue. The two were joined by industry thought leaders from Airfree (Agnès Debains), Lufthansa Group (Edward Rowley), Viasat (Colin Sage), JetBlue (Mariya Stoyanova), and Thales (Jerry Thomas) moderated by International Flight Services Association (Lauren Costello). The panel had insightful discussion surrounding the innovations coming from airlines and technology providers alike.  Enjoy Gary and Robin's presentation below and join the conversation on Twitter by reaching out to us [@guestlogix](http://twitter.com/guestlogix). **[The Untapped Goldmine: Transforming Passenger Data into Personalised Airline Commerce](https://www.slideshare.net/guestlogix/the-untapped-goldmine-transforming-passenger-data-into-personalised-airline-commerce)** from **[Guestlogix](https://www.slideshare.net/guestlogix)** ## Thoughts on this post? Let's discuss! Leave a comment by filling out the form. [Previous Post](https://www.guestlogix.com/blog/guestlogix-launches-retail-analytics-engine-for-mobile-ordering-day-of-travel-revenue) ##### [Guestlogix Launches Retail Analytics Engine for Mobile Ordering & 'Day of Travel' Revenue](https://www.guestlogix.com/blog/guestlogix-launches-retail-analytics-engine-for-mobile-ordering-day-of-travel-revenue) [Next Post](https://www.guestlogix.com/blog/empowering-passengers-infographic) ##### [Empowering Passengers for Higher Ancillary Revenue](https://www.guestlogix.com/blog/empowering-passengers-infographic) [![GuestLogix](https://www.guestlogix.com/hubfs/gl_logo_rev.png)](https://www.guestlogix.com/) 2020 © **Guestlogix** All Rights Reserved. [Data Privacy](https://www.guestlogix.com/data-privacy) Contact Us 111 Peter St. Suite 700 Toronto, ON M5V 2H1 Phone: +1 647 317 1517 [info@guestlogix.com](mailto:info@guestlogix.com)