--- title: Guestlogix President Robin Hopper Appears in Flight Airline Business description: Guestlogix President Robin Hopper recently joined other subject matter experts in an article for Flight Airline Business discussing why airlines are failing to personalize the passenger experience – and how they can change that with the simple data they already own. image: https://www.guestlogix.com/hubfs/blog-blue.png --- [![GuestLogix](https://www.guestlogix.com/hubfs/logo-200.png)](https://www.guestlogix.com/) [![twitter](https://www.guestlogix.com/hubfs/blue-twitter.png)](https://twitter.com/guestlogix) [![linkedin](https://www.guestlogix.com/hubfs/blue-linkedin.png)](http://www.linkedin.com/company/153117?trk=tyah) - Product - [Platform Overview](https://www.guestlogix.com/product-overview) - [Features & Benefits](https://www.guestlogix.com/product-overview#feature) - [Deployment](https://www.guestlogix.com/product-overview#deployment) - [Fulfilment/POS](https://www.guestlogix.com/product-fulfilment-pos) - [Data Privacy](https://www.guestlogix.com/data-privacy) - [Pricing](https://www.guestlogix.com/pricing) - Resources - [Library](https://www.guestlogix.com/resources) - [Support](https://guestlogix.freshdesk.com/support/home) - [Blog](https://www.guestlogix.com/blog) - About - [Company](https://www.guestlogix.com/about-company) - [Careers](https://www.guestlogix.com/careers) - [Partners](https://www.guestlogix.com/partners) - [Newsroom](https://www.guestlogix.com/newsroom) - [Events](https://www.guestlogix.com/events) - [Contact](https://www.guestlogix.com/contact) [Press](https://www.guestlogix.com/blog/tag/press) # [Guestlogix President Robin Hopper Appears in Flight Airline Business](https://www.guestlogix.com/blog/guestlogix-president-robin-hopper-appears-in-flight-airline-business) By [Guestlogix](https://www.guestlogix.com/blog/author/guestlogix)   |  2, August 2018 [![](https://www.guestlogix.com/hs-fs/hubfs/Untitled%20design.png?width=60&name=Untitled%20design.png)](https://www.guestlogix.com/blog/author/guestlogix) [Guestlogix](https://www.guestlogix.com/blog/author/guestlogix)  Tags: [Press](https://www.guestlogix.com/blog/tag/press) Guestlogix President Robin Hopper recently joined other subject matter experts in an article for Flight Airline Business discussing why airlines are failing to personalize the passenger experience – and how they can change that with the simple data they already own. Here’s a brief excerpt from Robin’s commentary…  > *“’Airlines know who their passengers are, where they will be throughout the day of travel and which journey stages are likely to increase anxiety.’ Hopper says these are all factors that can break inertia and get airlines into the personalisation game pretty rapidly. ‘You don't have to boil the ocean to personalise and consumers have proven over and over again that they are willing to share their personal information, providing you make life better for them.” * [Read the full article on Flight Airline Business here.](https://reader.flightglobal.com/publications-dist/1264/81157/1885/17065/article.html) Interested to learn more on how Guestlogix can help your airline do more personalization and lift revenue? [Book a demo of our airline commerce platform today](https://www.guestlogix.com/book-demo). ## Thoughts on this post? Let's discuss! Leave a comment by filling out the form. [Previous Post](https://www.guestlogix.com/blog/tapping-into-traveler-behaviors-deliberated-vs.-impulse-decisions) ##### [Tapping into Traveler Behaviors: Deliberated vs. Impulse Decisions](https://www.guestlogix.com/blog/tapping-into-traveler-behaviors-deliberated-vs.-impulse-decisions) [Next Post](https://www.guestlogix.com/blog/connected-traveler-day-of-journey) ##### [The Connected Traveler on the Day of Journey](https://www.guestlogix.com/blog/connected-traveler-day-of-journey) [![GuestLogix](https://www.guestlogix.com/hubfs/gl_logo_rev.png)](https://www.guestlogix.com/) 2020 © **Guestlogix** All Rights Reserved. [Data Privacy](https://www.guestlogix.com/data-privacy) Contact Us 111 Peter St. Suite 700 Toronto, ON M5V 2H1 Phone: +1 647 317 1517 [info@guestlogix.com](mailto:info@guestlogix.com)