Ancillary Insights™

GuestLogix’ business intelligence solution, Ancillary Insights™, enables travel operators to collect, analyze, distribute and act on the insights needed to most precisely procure, market and provision the right ancillary product or service to the right passenger at the right time. 

Ancillary Insights™ Services

Out-of-the-Box Reporting Suites
While each business is unique, travel operators have a common set of business questions pertaining to their ancillary revenue businesses that consistently need to be answered. The Ancillary Insights™ platform comes equipped with sets of metrics, configurable reports, and dozens of interactive dashboards designed to answer this common set of questions while providing the flexibility to deliver custom requirements. The solution is used to gain visibility into the information collected across one or more touchpoints in the travel journey and allows travel operators to get a jump start into the world of retail analytics without facing the upfront costs associated with building new information systems.    

Enterprise Reporting Toolsets
Having the latest tools to visualize, analyze, and distribute information on an enterprise scale is critical to the success of most data-driven initiatives. The Ancillary Insights™ platform is a managed, cloud-based solution that enables travel operators to acquire the insight needed to successfully optimize their ancillary revenue businesses.

Capabilities include:  

  • Data visualizations including scorecards and dashboards
  • Report & alert e-mail distributions
  • Self-service business intelligence
  • Mobile business intelligence

Advanced Analytics
For many travel operators, building value means navigating vast amounts of disparate, unrelated, and sometimes unstructured data in order to achieve better outcomes for the organization. The Ancillary Insights™ platform is uniquely positioned to take travel operator’s ancillary revenue businesses on the journey up the analytical value chain. Sample applications of advanced analytics:

  • Demand forecasting to minimized stock-outs and excess inventory onboard
  • Product affinity analysis across multiple transaction touch points to drive recommendations
  • Customer segmentation analysis to drive onboard personalization