Passenger rail travel is the new green. Electricity-powered rail is being favoured by environmentally conscious travelers everywhere. With proven time advantage over short-haul air travel this trend has led to massive new rail infrastructure build outs and establishment of rail partner networks throughout Europe, Asia and other geographies. Higher ticket prices have also been supported by this advantage and the sheer comfort of the rail travel experience. Regional low cost carriers have been fighting back by virtually giving away seats and growing ancillary revenues to make up the difference.
On-board selling in the rail sector has been a long-established practice, mainly focused on meal, snack and drink sales. Rail passengers have, over the years, proved to be voracious consumers of light snacks, drinks and meals, particularly during long trips, in the buffet cars, at waited tables, or at trolleys in the aisles. Each point of sale scenario attracts different customers and mode of payments.
Unlike airlines, rail operators have the advantage of stowing large quantities of goods during a trip with the opportunity to replenish enroute. This presents unique opportunities for operators to undertake on-board merchandizing programs to enhance customer experience and produce additional profitable revenues.
The GuestLogix Mobile Virtual Store™ selling platform has been developed in collaboration with companies from the rail sector. The platform provides an end-to-end solution that delivers complete control of the on-board sales process and the back-office operations to ensure on-demand supply to meet customer expectations. With the Mobile Virtual Store™, rail operators can become successful on-board retailers and effectively turn their train routes into 'rolling shopping malls'.
With a global reach through our strategic partners such as LSG SkyChefs, GuestLogix can not only source the supply of goods but it can also provide the on-demand logistics to optimize your profitable revenue opportunities.
The GuestLogix Mobile Virtual Store™ includes point of sale interfaces and application services that easily integrate with your back-office operations. With our proprietary analytics, workflow management, and alert escalation engines, we enable you to become successful on-board retailers by being able to accurately predict and respond to the demands and needs of your customers on each and every route. We call this passenger-centric merchandising.
On-board purchases can now be made in any cash currency, credit and debit cards, loyalty cards, including bar-coded coupons. The GuestLogix platform even includes bundled partner services for bonded pick up and drop of the day's receipts at your preferred banking institution.
Take advantage of our USD $15 million in research and development to deliver the world's only retail platform designed specifically for the passenger travel industry. With our no capital outlay licensing plan you can start power retailing immediately. |
