GuestLogix & Mantix Solutions UK Partner to Drive Ancillary Revenue Expansion in Airline Sector

TORONTO, ON and LONDON, UK — October 23, 2007 — GuestLogix Inc. (TSX-V:GXI), the leading provider of on-board retail solutions to the airline industry, and Mantix Solutions, an innovative retail consultancy to the travel industry, today announced an agreement to jointly develop new business aimed at expanding in-flight retail opportunities using the GuestLogix Mobile Virtual Store™ platform.

Mantix provides retail strategy and operational performance advice to deliver more profitable relationships with travel customers while improving service levels. The firm has successfully worked in Europe, America and Asia with airlines, airports, ferries, border stores, motorway service and the rail industry as clients. Mantix was most recently responsible for laying the foundation for on-board retail programs at easyJet and GB Airways.

"We are pleased to be working with Mantix to assist our customers with maximizing their on-board retail revenues and profits," said Tom Douramakos, President and CEO at GuestLogix."Our Mobile Virtual Store provides operators new opportunities for ancillary revenue growth while catering to a better travel experience in the process. Mantix brings significant retail insight to change management and prioritizing resources to achieve results. We expect our combination will result in quick wins for our customers and their customers."

The GuestLogix Mobile Virtual Store™ is the most proven on-board retail platform in the airline industry. Serving over 300 million passenger trips annually the solution is increasingly being recognized by operators globally as their preferred on-board retailing standard. The solution enables airlines to become profitable on-board retailers serving captive audiences whose needs and characteristics change from flight to flight. The platform helps operators maximize new revenue streams by optimizing planning and forecasting, facilitating on-board sales transactions and providing rapid intelligence to on-board retail trends to support merchandising, promotions, and logistics.

"GuestLogix has set the trend in on-board retail systems with an end-to-end approach from planning through to promotions and logistics," said Anne Macartney, Principal Consultant with Mantix Solutions. "The platform's flexibility and analytics allows operators to become smart retailers rather than simply purveyors of sandwiches, drinks, and headsets."

Ancillary revenues from on-board retail sales are becoming more and more critical in the day-to-day operations and profitability of airlines. Experts predict that 20% of airline profits will be generated by on-board retail sales in the future. As hundreds of millions of dollars are already being realized today, carriers are seeking new content providers and product vendors to enable them to provide more saleable products and services to their captive audiences in the sky. The GuestLogix platform provides an ideal, ready-made channel for on-board retail partners involved with in-flight entertainment, food and beverage, merchandising, duty-free sales, business communications systems, and destination-based products and services.

About Mantix Solutions
Based in London, UK, Mantix Solutions provides market research, customer service audits, training, change management, negotiation, design and planning, and implementation of retail initiatives in the travel industry.

About GuestLogix
GuestLogix is a leading provider of on-board retail technology and solutions to the passenger travel industry. Its mission is to deliver innovative, end-to-end solutions that create new revenue growth while enhancing service in the world's guest services supply chain. The Company's customers include the world's leading airlines, railways, ferries, hotels, caterers, and commissaries. GuestLogix is publicly traded on the TSX Venture Exchange in Toronto (Symbol GXI). For more information please visit www.guestlogix.com.
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