GuestLogix announces 2009 POSie Award winners for onboard retail innovation and excellence

September 24, 2009 – TORONTO, ONT – GuestLogix Inc., (TSX-V: GXI), the world’s leading provider of onboard retail solutions to the airline industry, today announced the recipients of the 2009 POSie Awards at the closing session of its first annual GuestLogix User Group Conference in Toronto. The award was established by GuestLogix’ Board of Directors and industry partners to recognize outstanding leadership in the deployment of onboard retail solutions and enhancing passenger experience.

“The airline industry is changing. Operating models are under scrutiny. Innovation is now key to securing new profitable revenues,” said Tom Douramakos, President and CEO at GuestLogix. “The POSie Awards signify the latest innovative efforts by airlines involving the industry’s leading onboard retail transaction platform from GuestLogix. The award will serve as a beacon to draw attention to best business practices, technology applications, and service introductions in the industry.”

Board member and former American Airlines executive, Ralph Richardi, was on hand with Mr. Douramakos, Chairman, to announce this year’s inaugural awards. The 2009 POSie Award winners were:

1. American Airlines: First Fleet-Wide Onboard Retail Solution Deployment. Recognized for being the first global airline to establish retail services onboard.
   
2. Spirit Airlines: First Complete Cashless Onboard Retail Solution Deployment. Recognized for being the first carrier to adopt credit card only retail services onboard.
   

While many airline industry associations provide awards, the POSie Award is the first and only one dedicated to onboard retail innovation. Peer reviewed, this award will be bestowed annually at the GuestLogix User Group Conference to companies and individuals in the passenger travel industry.

About GuestLogix
GuestLogix is the leading provider of onboard retail technology and solutions to the passenger travel industry. Through its industry standard onboard transaction processing platform, the Company provides carriers the tools to become successful onboard retailers and by way of its OnTouch™ merchandising division it facilitates innovative products and services to enhance passenger experience and propel ancillary revenue growth. With a customer base comprising 9 of the top 10 global airlines GuestLogix maintains contracts to serve more than 35 per cent of the world airline passenger traffic via its proprietary platform based on the 2008 passenger data compiled by Air Transport Intelligence (ATI). Additional information on the Company can be found at guestlogix.com and ontouch.com

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© 2009 GuestLogix. All Rights Reserved. GuestLogix, Mobile Virtual Store, and OnTouch are registered trademarks of GuestLogix Inc. All other trademarks and trade names are the property of their respective owners.