SkyMall and GuestLogix Announce Agreement to Develop New Onboard Shopping Service for Airlines

PHOENIX, AZ and TORONTO, ON — February 20, 2008 — SkyMall, the industry's leading in-flight catalog shopping provider, and GuestLogix Inc. (TSX-V:GXI), the leading provider of onboard retail technology and solutions to the airline industry, today announced a multi-year agreement to deliver a new onboard shopping service integrated with SkyMall's onboard catalogs.

Christine Aguilera, President of SkyMall, welcomed the deal:

"Our research shows that 73% of our customers made their buying decision on the plane and GuestLogix provides a platform that will allow us to take customer orders in-flight.  Making it easy for our customers to "ring up their sale" at 30,000 feet will help us close more impulse buys and offer more convenience to time-pressed travelers. We look forward to working with GuestLogix to provide an enhanced onboard shopping experience which will benefit both our airlines as well as busy travelers."

SkyMall pioneered in-flight catalog shopping, and has been the go-to catalog merchandiser within the airline industry for over 16 years. Their innovative product and distribution model make SkyMall the most compelling and efficient shopping medium in the sky today.

Commenting on the development, Tom Douramakos, President and CEO of GuestLogix said:

"The combination of SkyMall's in-flight catalog with our onboard retail platform provides airlines substantial opportunity for ancillary revenue growth at a time when it's especially difficult to raise ticket prices. This agreement also exemplifies the potential of our Mobile Virtual Store™ as an efficient channel that enables retail partners, operators and GuestLogix to benefit mutually from new onboard sales."

Serving more than 600 million passenger trips annually, GuestLogix offers the most popular onboard retail solution in the airline industry and serves as a channel for providers of in-flight entertainment, branded food and beverages, merchandising, the SkyMall catalog, duty-free products, travel and entertainment ticketing, destination-based products and services, gifts and flowers delivery, onboard currency exchange, Internet access, and more.

About SkyMall
SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, skymall.com. The SkyMall catalog is seen by approximately 88% of all passengers carried by U.S. airlines reaching more than 650 million air travelers annually. SkyMall also offers turn-key merchandise and fulfillment solutions for loyalty marketing programs. For more information please visit www.skymall.com.

About GuestLogix
GuestLogix is a leading provider of onboard retail technology and solutions to the passenger travel industry. The world's leading airline brands, including American Airlines, Delta Air Lines, Air Canada, Alaska Airlines and Ryanair rely on GuestLogix to serve their customers daily. GuestLogix is publicly traded on the TSX Venture Exchange in Toronto (Symbol GXI). For more information please visit www.guestlogix.com.

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