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Former British Airways retail executive, Richard Cushing, joins GuestLogix as VP OnTouch Program Management for Europe and Asia

TORONTO, ONT – January 11, 2010 – GuestLogix, Inc. (TSX-V: GXI), the world’s leading onboard store technology provider to the travel industry, today announced the appointment of Richard Cushing as Vice President, OnTouch™ Program Management to direct the Company’s branded onboard store deployments with carriers within Europe, the Middle East, Africa and Asia Pacific regions.

Mr. Cushing is renowned for his high degree of strategic thinking, commercial acumen, excellent leadership, negotiation, analytical, project management and communication skills. He has more than 30 years of multi-disciplinary retail experience in luxury goods and Fast Moving Consumer Goods markets, nine of which he spent working in the travel retail industry at British Airways PLC (LONDON: BAY.L). There, he led one of the airline industry’s most successful and profitable onboard retail operations, earning British Airways two Global Inflight Retailer of the Year awards. Prior, Mr. Cushing spent more than 10 years with Shell UK where he managed its non-fuel retail buying and supply chain operations. His proven experience extends to areas of procurement, marketing, supply chain management, contracting and program management, working and managing teams and business internationally.

“Creating and controlling a branded onboard consumer marketplace is the best way for airlines to give their non-ticketed revenue new wings,” said Richard Cushing, GuestLogix’ newly appointed Vice President, OnTouch™ Program Management. “GuestLogix’ vision and its ability to bring together technology, operators, and content providers to create an onboard retail experience that drives ancillary sales is what primarily enticed me to join the Company. I look forward to introducing innovative strategies to achieve the true revenue potential of OnTouch.”

Mr. Cushing joins GuestLogix at a time when onboard retailing has become a ‘game changing’ strategic shift for airlines, as they work to generate net new non-ticket revenue and differentiate their brands in an increasingly competitive market. As a strategic partner, GuestLogix provides the technology platform to help airlines create and control onboard stores that provide destination-based products and services tailored specifically for their passengers. Branded as OnTouch, these stores provide a unique customer experience and enable airlines to maximize the strength of their own brands, turn travelers into consumers, and re-energize lost or fading loyalty.

GuestLogix President and CEO, Tom Douramakos said, “The global airline industry is aggressively searching for new ways to strengthen their top and bottom line results. Airlines appreciate that there is a significant market opportunity for offerings that are tailored by destination to a customer’s needs and are sold in-flight. With Richard joining our management team, we now have the relevant retail expertise to help carriers with the complex task of launching their onboard stores with the optimum product and service mix to build brand loyalty and drive non-ticket revenue.”

About GuestLogix
GuestLogix is the world’s onboard store technology leader. The Company provides technology to help airlines build, manage and control onboard stores tailored to their needs and their passengers. Serving 35% of the global airline passenger traffic, GuestLogix has become a trusted partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and S. Korea. GuestLogix is publicly traded in Toronto (Symbol: GXI.V). For more information please visit www.guestlogix.com and www.ontouch.com.

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Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix’ business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 15, 2009 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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