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The OnTouch™ Technology Platform
The foundation of an Onboard Store is the technology framework that powers the design and operation of the retail environment for any travel operator. This requires experience working within the technology protocols of the travel industry and the engineers working within it; and the knowledge to create proprietary and secure systems that mesh with those inside the aircraft, train or other environment.
The OnTouch™ Technology Framework has been built to allow consumer access, whether attendant-driven or consumer-centric, to be both dynamic and easy to use. As well, ease of access by any content provider allows travel operators to rapidly fill their Branded Onboard Stores with products and services from multiple merchants.
Find out more here.
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| The OnTouch™ Merchandising Platform
The key to success for travel operators today is stocking their Onboard Stores with products that people need and want; not just while they are onboard, but throughout their entire journey.
In 2009, GuestLogix surveyed travelers in North America, Europe and Asia and found that overwhelmingly, travelers would have a high propensity to purchase destination-based products and services offerings if they were offered onboard.
Merchandising is becoming essential in the onboard environment, but managing destination-based content across every destination a travel operator serves can be arduous. GuestLogix has provided the answer with six travel-relevant merchandising categories stocked with some of the world's top brand names enabling the sale of content across 200 cities.
Find out more here.
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A Consistent Experience at Every Access Point
As onboard retailing begins to extend outside of the cabin, the ability to provide passengers with a consistent experience at each access point is essential. Whether at a kiosk, on the internet, inflight entertainment systems, mobile phones, or any other access point, aligning all store entry points will build consistency, trust and loyalty among passengers.
GuestLogix' technology has been developed to be utilized throughout your entire retail operation. Whether through our POS handhelds, eCommerce engine or latest smartphone application, only GuestLogix brings you a full-scale retail technology platform designed to be as mobile as your passengers.
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