It is a unique seat that GuestLogix sits in. With over 35% of the global market share, (90% of North America alone) the Company’s ability to bring together the world’s largest carriers as well as regional operators to a closed strategy session to grow ancillary revenues is quite possibly set to be a pivotal moment in the industry. While countless industry conferences showcase the high-level situation and movement of the airline industry, the industry’s only user conference dedicated to onboard retailing and passenger experience will look deep into what is currently in the hands of tens of thousands of flight crew at this moment and show how many GuestLogix airline partners have used the tools that they are using every day can grow their profitability exponentially.
One carrier’s extremely successful transition to a cashless cabin environment will take centre stage at one of the sessions where several carriers in talks of making that same transition will be able to learn firsthand the implementation tactics required to be equally successful. Another carrier will spotlight their merchandising strategies taking place to bring a higher per passenger spend in-flight. Smaller, regional carriers have also signed up to further explore the adoption of POS technology in the near-term and will add to discussions on revenue generation strategies and onboard payment methods.
While device tracking and management as well as GuestLogix’ new client support strategies will be discussed in high volume, the opportunity for airlines to speak to one another in a focused environment to share in best practices will surely trigger new strategic moves as GuestLogix continues to deploy its Mobile Virtual Store™ retail transaction platform to new carriers as well as see current users better utilize the technology that they already have.
Other areas of discussion will be contactless payment solutions, supporting and motivating flight attendants, monetizing IFE systems, loyalty/CRM integration, data reporting, in-flight connectivity and a key multi-session on what each carrier wants to see added to the platform going forward.
As the airline industry grows its ancillary revenue take, it’s important that GuestLogix uses its ability to encourage and facilitate a sharing community allowing each of the Company’s users to share in best practices and move away from the “battle of the brands” mentality. However, once the industry begins to level again and the economic downturn officially shifts upwards, it is GuestLogix’ intention to give its airline customers the entire arsenal needed to bounce higher than ever before.
There is still time to register to attend the GuestLogix User Group Conference on September 22-24 at the Sheraton Centre in Toronto. Click here for more.
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