Fraud is at the forefront of many airline operators which is costing the industry more than US $600 million annually according to a recent Deloitte survey. The biggest losses come from credit cards which cost the airlines an average of US $1 million a year. One leading Asian airline recently reported about 10 cases of fraud with losses running up to US $1,900 per case involving the purchase of duty-free items on international flights. As airlines launch and expand their onboard merchandising programs the opportunity for credit and debit card abuse will no doubt increase.
The GuestLogix Real-Time Credit and Debit Card Authorization Platform reduces fraud and bank charges while giving airlines the opportunity to sell higher-value products and services during flight. The GuestLogix Platform delivers new financial benefits to carriers without sacrificing workflow flexibility. Its Open Platform architecture can integrate with any connectivity provider to deliver real-time authorizations with most leading payment gateways. Utilizing the industry leading retail platform Mobile Virtual Store™ the GuestLogix authorization system delivers unsurpassed benefits to carriers:
- Increased revenues as credit card limits per transaction can be
increased substantially;
- Reduced risk by curtailing fraudulent transactions; and
- Lower credit card processing fees as all transactions are executed
using a full PCI-compliant end-to-end design.
Airlines deploying the GuestLogix Mobile Virtual Store™ have experienced substantial revenue growth in their adoption of credit cards onboard. Those operators who made the switch to credit card only transactions have seen their credit card revenues grow by at least five-fold, slightly more than those with mixed cash and credit card operations. In each case, average credit card values per transaction grew by 20%. Coupled with the GuestLogix real-time authorization platform carriers can enhance their credit and debit card sales with dramatically improved profits.
Look at the ROI benefits related to real-time credit card authorizations for onboard sales here.
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