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We call it Onboard Retailing 2.0. Successful companies involved in web-based retailing have recognized the power of contextualized and personalized selling for years. If you have ever experienced buying a book on Amazon.com, you'll immediately get this point. The Amazon site leverages everything it knows about you, and others like you, to sell you more. Why is it that when a passenger embarks you don't use the information you have about them to personalize their flying experience? Take a look at our white paper on this subject here and start your journey to understanding how to sell to the "audience of one".
The GuestLogix Mobile Virtual Store™ platform allows you to manage every flight like a (virtual) store. Our approach recognizes that every flight has unique characteristics and demographics. By taking these attributes into account, you can take the first steps toward contextualizing and personalizing your onboard retail activity. Whether it's upgrading passenger seating or offering products that complement your passengers' previous purchasing interests, the Mobile Virtual Store™ can bethere to assist you every step of the way.
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