GuestLogix Inc., a leading global provider of onboard retail and payment technology to the airline and passenger travel industry, announced today the launch of Global Express, a mobile-first, e-retail and Point of Sale (POS) solution. With speed and ease of use as key drivers for this release, Global Express allows carriers to service passengers quickly, helping to personalize what can otherwise be a cattle-herding, lack-lustre journey for weary travelers.
For airlines, this offers the opportunity to stand out in an incredibly competitive space by providing a unique, technology-enabled solution to support an exceptional customer experience. Add to that the ability to increase ancillary revenue, supported by back-office processing and improved data-driven intelligence and it’s a clear win-win for both operator and traveler.
Mike Abramsky, CEO Guestlogix added, “In today’s competitive airline environment, pressure for driving higher revenue and improving the traveler experience can be in contradiction. Based on feedback from thousands of flight attendants using Guestlogix products, Global Express has been designed from the ground up to make the flight attendants’ jobs easier – driving more transactions – while enabling a better customer experience.” While pure seat revenue is declining, ancillary revenue such as baggage fees, loyalty point usage, order-ahead meals and seat upgrading fees, now account for the fastest revenue and profit growth for the travel industry. And with the ancillary marketplace estimated at $67B* and growing at a rate of ~20%* per year, airlines are feeling the pressure to compete with new Low Cost Carriers to maintain market share. The Global Express solution brings GuestLogix’ experience dealing with over 2 million travelers’ a day, in the ancillary revenue space, to our clients.
Not surprisingly, the need for airlines to find an off-the-shelf technology that can deliver a stable, scalable and configurable solution while managing billions of transactions from the consumer and on-board staff, is complex. Just consider the myriad of different payment options, multiple currencies, complex duties/tax rules support and inventory integration that a solution would require.
Robin Hopper, GuestLogix SVP Product and Marketing said, “Options to improve the travelers’ journey have to start the instant that the flight is booked and extend to check-in, lounge preferences, in-flight experience and arrival at their destination. The overall vision for Global Express is to allow consumers to receive personalized offers based on data driven insights. These insights will alert product warehouses connected through API’s, to ensure airlines provision the items that passengers are mostly likely to purchase. This is truly a revolutionary time in the travel technology marketplace.”
The GuestLogix Global Express solution is now available worldwide. For more information or to have a GuestLogix sales associate answer questions or set up a meeting, please go to www.guestlogix.com
and chose the regional office that would serve you best.