Ferry passenger travel service has subsisted mainly on food and drink sales, and most recently on demand entertainment, including gambling. With unmatched stowage capacity, ferry operators realize they have the potential to improve on-board sales activities but have been limited by retail systems designed primarily for restaurant and traditional retail use. The GuestLogix Mobile Virtual Store™ selling platform changes this paradigm.
GuestLogix offers ferry operators a one-stop, end-to-end solution, from proprietary POS mobile devices to applications services that integrate on-board retailing programs with back office legacy systems such as CRM, ERP and Crew management. The platform's modular design allows operators to easily expand and reconfigure the solution to suit their changing requirements with marketing programs and new business strategies.
Through its growing global partner network GuestLogix can also secure the supply of goods and services and provision delivery on demand.
The GuestLogix Mobile Virtual Store™ utilizes secure communication protocols to accept all payment types, including cash, credit cards, debit cards, coupons, vouchers and loyalty cards. The data from these transactions is then used for forecasting and replenishment purposes, managing sales incentives of crew, as well as reducing fraud.
The selling platform is provisioned as an application service and with no capital outlay for POS devices the GuestLogix solution presents the most competitive cost entry into next generation on-board retail service. |
