The economic pressure on the airline business today has never been greater. With rapidly rising fuel prices, increasing regulations, and ticket price commoditization, operators are constantly on the look out to reduce operating costs and take on new ideas and approaches for profitable revenue generation.
Airline operators first discovered ancillary revenue opportunities through advertising sales in their branded on-board magazines and buy-on board programs involving duty-free goods. This eventually spread to online bookings and self-check-in options. Today, airlines are using their web sites to sell seats, insurance, car rentals and hotel reservations. Others have extended this buying to on-board programs to provide a la carte meals and drinks, lottery tickets, phone cards, on-demand entertainment, and much more. With the coming of on-board WiFi communications airlines will soon be in a position to reap more profits from their captive audiences than ever before.
Average total time consumed by each flight leg can be 7 to 9 hours in length if pre-and post-flight time is added. Average shopping time is 20 minutes in traditional retail environments.
Today's on-board selling practices are evolving rapidly thanks largely to GuestLogix. While flight attendants still tend to collect cash in paper cups, this routine is fading rapidly with the GuestLogix Mobile Virtual Store™ selling platform. Operators have discovered immediate benefits just through improved management of shrinkage and fraud alone where the GuestLogix solution has delivered 20% to 30% bottom line improvements. The GuestLogix platform's capability to transact all types of payments whether cash in any currency, credit and debit cards, loyalty cards, and even bar-coded coupons, adds yet another dimension to capture missed sales and on-board impulse buying desires.
With more than 100 years combined experience in the passenger travel and retail industry GuestLogix has the expertise and the solution to make the bottom line difference in your airline operations. The world's leading brand names in air travel have selected GuestLogix to generate higher revenues, improve customer loyalty, and elevate travel experiences. Forget guess-work — maximize your returns with the industry's most proven and trusted platform for on-board retailing.
With the GuestLogix Mobile Virtual Store™ at the hub of your business we add value end-to-end, from POS interfaces to application services that easily integrate with your back-office applications. More importantly, with our innovative analytics, workflow management, and alert escalation technologies we enable you to become successful on-board retailers by being able to accurately predict and respond to the demands and needs of your customers on each flight.
GuestLogix is a market pace setter with a one-stop solution for operations of any size — from domestic low cost carriers to international operators. Backed by experienced management, solid financial resources, and a global reach through partnership with LSG Sky Chefs, the world's on-board services provider to the airline industry, GuestLogix can ensure there's someone with local knowledge close to your operations when you need it. |
